Paramount Pictures - Distributed Paranormal Activity successfully.
- Many divisions to productively distribute a film successfully.
Some divisions are:
Viacom's many branches could help boost film's success.
Modern technological advancements in terms of distribution platforms (our target audience
16-24 males and females use technology all the time).
Previous success with Paranormal Activity.
Disadvantages: Not specialized in horror.
Audience expectations for our film could differ from what they are used to.
Viacom's leading brands also have a different audience to the one we are targeting.
Lionsgate - Distributes many horror films successfully (Texas Chainsaw, Saw films, Silent Hill etc)
- Familiar with audience expectations for horror genre.
- Able to distribute globally.
'Lionsgate produces movies that major American studios would not accept because they are too controversial or too disturbing for major studios.'
As our film is intended on not being too disturbing, so it can attract and appeal to a wide and gender-balanced audience, in a real life scenario it could potentially be produced by another distribution company, for example Paramount distributed Paranormal Activity which is closer to sub-genre and theme with our film, hence making it a better choice.
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